Ford Collaborates with Expert Listeners to Improve Audio Experience

By Product Expert | Posted in Ford Expedition, Technology on Monday, October 2nd, 2017 at 3:25 pm
ford b&o play sound system harman

B&O PLAY sound system from Ford

Having a great audio system in your vehicle can make daily commutes and long-distance trips a breeze. There’s nothing better than a system that is simple to operate, features compatibility with your smartphone and sounds crystal clear at all volumes. Fortunately for drivers and passengers, alike, Ford is introducing some impressive entertainment additions in new models. For the best possible sound, Ford has worked with HARMAN, as well as a team of HARMAN-trained listeners to offer the best possible sound quality to Ford drivers.


Read More About the 2018 Ford Expedition from Highland Ford!


2018 Ford Models Feature B&O PLAY Sound System

Ford is taking its audio system seriously, offering drivers and passengers the best-sounding system yet. Ford has teamed up with respected audio company HARMAN, as well as a group of listeners specifically trained by HARMAN. Ford and HARMAN are using listener feedback rather than data and charts to create the best audio experience possible.

“You can look at speaker measurements and architecture details to try and determine how best to tune a car’s audio system, but that doesn’t tell the full story,” said Michael O’Brien, Ford SUV Group Marketing manager. “Using trained human listeners is what makes the EcoSport and Expedition audio systems deliver tailored but consistently high-quality audio that can help customers look forward to every drive.”

Research has gone on for over 24 months and has featured more than 1,200 hours of research per model to find the perfect sound. Listeners selected to give feedback analyzed seven 30-second music clips from various genres and concentrated and high-, mid- and low-frequencies, as well as tonal qualities and overall clarity. Listeners also analyzed any buzzing, vibrations or additional noise made by the vehicle while music playing.

Which Ford Vehicles Offer B&O PLAY Sound Systems?

While the option will soon be available across the Ford lineup, a B&O PLAY sound system is featured in the 2018 EcoSport and the 2018 Expedition. The Expedition features 12 speakers in its B&O PLAY system, and the EcoSport Titanium features 10 speakers.


Highland Ford has been a staple of the community and family-owned and operated since 1968. We are conveniently located at 68 Great Northern Road in Sault Sainte Marie, ON, and we’re proud to service customers from across the region, including the Algoma District. For more information about our inventory, please call us at (888) 319-5808, or come see us in person. To learn more about us, please check back at our blog.

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